video wall experience

How Can A Video Wall Processor Improve Customer Experience?

Digital displays are everywhere these days. Lots of us walk around with HD screens in the palm of our hands. This isn’t a new trend. Even as digital signage began to boom over a decade ago, many could see the trend: if displays are everywhere, it means that individual digital displays just won’t have the impact they used to. A big flat screen display hung on a wall just isn’t going to attract attention the way it might have just a few years before.

And so those who wanted to stand out from the crowd, attract attention to their message, get noticed by the public, engage with their audience invested in video walls. Look around an airport, a mall, even a sports venue and you’ll see that video walls are everywhere. Now that most commercial video wall displays come with built-in scalers and have the ability to daisy-chain, there’s been a boom in small and simple video walls. The whole point of a video wall is to grab people’s attention, and unfortunately a 2 x 2 (or even 3 x 3) grid video walls, with resolutions of 1080p (or even 4K) are now far too commonplace to generate the kind of impact customers are looking for. Digital displays are everywhere, but so are these simple video walls.

This is where the video wall processor comes in. Every AV and digital signage professional knows customer engagement in the digital space is about attracting attention to your display, and that means standing out from the crowd.  Everyone’s using the internal daisy chain solution built into commercial video wall displays so to attract attention, to truly engage your customers, you now need to think about adding more capability, more flexibility, more options to your video wall and that means a video wall processor–an external device that renders the inputs and outputs and adds extra value over and above what the displays themselves can do.

Here are some key things to know about video wall processors. First, they allow you to go beyond the current standard video wall sizes and deploy more than 2 x 2, 3 x 3 etc. Some solutions even support up to 100 screens.

Next, a good video wall processor will allow you support aspect ratios beyond standard 16:9, or 4:3. This isn’t all video wall processors and controllers, but the good ones will.  Check and be sure before investing.

Video wall processors also ensure you can have high resolution content visible from as far as possible, but looking good from as close as possible.  You want people to be able to come up close to the video wall and still be able to see the image crisp and clear. In those case you need to go beyond HD content (even beyond UHD 4K) to source resolutions of up to 6K, 8K and beyond. The only way to get this kind of resolution is with a video wall processor.

Finally, a good video wall processor will give you the power to deploy video walls with layouts other than the grid such as offset displays with unusual gaps between displays or with angled displays.

Ultimately, a video wall processor can be combined with a video wall controller and provide more advance controlling capabilities to your video wall system. For example, you can have interactivity features where the content, or layout (or both), on a video wall can be easily switched using web-enabled mobile devices, with just a single touch.

I’ve just listed out a lot of features and functionality and I can hear your skepticism: can a video wall processor do everything I just mentioned? And if so, surely it would be expensive. The truth is that there are actually cost effective options that allow you to deploy high-quality, high-performing video walls. The key thing to look for is a solution that leverages standard technology and isn’t built on proprietary hardware. There are software and PC based solutions available today that drive video walls with great power and flexibility at a surprisingly reasonable price


5 Future Digital Signage Trends Of 2018

2017 was an innovative year for digital signage, and 2018 promises to have even more going on. Both organizations and the public have embraced the digitalization of…well, everything…and they want more.

Displays get cooler

Screens are going to get even wider than they are now, yet slimmer than ever before. The advance word is that technology for reflective displays —full color e-paper displays that are flexible and less than a micrometer thick that reflect light rather than emitting it, like real paper — has made some serious breakthroughs. In the interim, 2018 should see a 42-inch black and white e-paper display hit the consumer market. Refresh rates for these displays still prevent using rich video, but many organizations are taking to E Ink® screens. They’re cheap to buy, cheap to use and mobile.

LCD screens will see much higher resolutions. 2018 will be the year that UHD becomes the new standard. And there’ll be more colors as well, as the industry moves from sRGB to BT.2020, which not only has 4K and 8K resolutions of 3840 by 2160 and 7680 by 4320, but frame rates of up to 120p, and boasts a color field that is very possibly greater than what the human eye can actually perceive.

Video walls are becoming more commonplace in all sorts of configurations, with non-rectangular displays, ultra-thin bezels and more. Expect to see the number of video walls increase exponentially throughout the year.

One innovation currently being developed for screens is the use of haptics. Electrostatic fields can fool human fingers, stimulating nerve impulses that register in the brain as various physical textures – smooth, bumpy, rough etc. The haptic technologies being developed will be overlays that can fit over any existing touchscreen, and add a totally new dimension to interactive displays.

Content gets more responsive

The trend of increased personalization and interactivity we saw this year will continue in 2018. While there are still challenges in creating a truly individualized experience at the screen, there will certainly be advances made as data flows improve to influence the point of customer contact.

2018 will see a huge increase in responsive and automated content. Sensors on the actual displays, as well as data feeds from computers and the web, will adjust content according to real-world conditions. If it looks like rain, ads for umbrellas and indoor activities will be shown; if it’s sunny, maybe the displays will decide to show ads for a local water park or an outdoor music festival. The playlist will no longer be entirely in the hands of the people scheduling content – computers will make certain choices based on external data correlations.

Smart gets smarter

Smart programs and AI are entering the field, allowing an unprecedented scaling of data analysis and integration. Data feeds will become messages in their own right, without outside intervention. Just like the CAP alert system can automatically trigger localized alerts based on data coming from outside sources, digital signage systems will be able to target messages to specific displays based on the data they are receiving and analyzing.

This will allow better integrated and linked promotions. Systems will be able to act like a team member in their own right —sifting through enormous amounts of information and making suggestions as to what content should be displayed where, and when. This will allow cross-promotion on a completely new scale. Layered, integrated campaigns that combine with people’s mobile technology (smartphones and the like) will truly be possible.

Physical and digital blur

People already spend an astonishing amount of time connected to the online digital world, and this will just become more prevalent. In fact, 2018 will continue the major trend of the foreseeable future: the blurring of the lines between the digital and the physical world.

We will see much more Augmented Reality and Virtual Reality. In addition, 2018 should see more integration of digital signage and technologies into real-world events. Displays will not only show messages promoting events, they will become integral parts of the events themselves. There will also be a dramatic increase in the amount of outdoor digital signage, from huge displays to small interactive kiosks, some of which will be able to interact with a person’s smartphone or tablet.

Beacons and geofencing will finally come into their own in 2018. When people enter a designated area, they will receive prompts to download an app that will allow them to interact with the invisible but information-rich world on site —digital messages sent right to their device, turn-by-turn wayfinding directions and much more. The separation between the digital and the physical, as well as the organizational and the personal, is eroding and becoming much more of a single, multi-channel experience.

Narratives make more impact

The next year will also see a preference for campaigns and long-tail narratives over more traditional one-shot messages. Thinking long-term and creating communications that are far more than simple ads will be key to cutting through the huge amount of information flowing around people. And research shows that Millennials, the fastest growing segment of consumers and the workforce, dislike direct marketing. They prefer more indirect approaches like narratives and stories that incorporate the sales message, content marketing and influencer marketing.

Companies are now behaving in a similar fashion – they are starting to prefer comprehensive solutions rather than individual products. Digital signage providers that offer a smorgasbord of options such as cloud-based hosting, content creation or curation, interactive designs, consulting, etc., will have more success than companies that simply have a widget to sell. People are looking for relationships that last over time. Even Microsoft Office has gone the subscription route, and both individuals and organizations show they prefer this perpetual approach to one-time purchases.

More, better faster

2018 is poised to be the most exciting year yet in digital signage. Things are getting more integrated, more comprehensive, faster, smarter, and better looking.

But remember that all this technology is built around people – to streamline workflows, enhance communications, increase engagement and build community. So, make sure that 2018 is the year of the customer for you. Relate to your audience as human beings, and not just as a source of income or consumers of your product. Give them what they want, and what they want is more access to more comprehensive, more personalized communications